Find Your Fierce

The Book

With her decades of experience coaching top talent, Teresa created a frAIMwork (tm) to help people quiet their inner critic when it threatens to sabotage them. Inside, the book explores imposter syndrome's systemic root causes (Awareness), demonstrates how to short-circuit imposter thinking in the moment and uncover organizational bias (Interrupt), and shares techniques to own your success and thrive (Momentum). You'll hear stories from professionals of all backgrounds, careers, and seniority levels sharing their struggles with imposter syndrome, how they successfully navigated organizational cultures, and the solutions that worked for them. The book offers over 40 proven techniques to overcome imposter syndrome and will become your go to resource.

Blonde woman looking down on a bouquet of flowers she is holding

  • You aren't alone, over 82% of people have said they experience these feelings. You can take action to interrupt these thoughts.

  • It's not just the negative experiences that knock us down. When people question their abilities, it can come from someone doubting you, but it could also come from points of high achievement.

  • Limiting beliefs prevent us from living out our potential. It doesn't always have to be this way. Becoming aware and shifting your mindset is the most powerful thing you can do.

While imposter syndrome can affect anyone at any time, women and people of color are more likely to pay the steep price of its destructive effects. This book is for you, if you're looking for the untapped secret to building healthier, more diverse workplaces and to seeing in yourself all the greatness that others see in you. This book is organized around the concepts of Awareness, Interruption, and Momentum with specific exercises to help you reflect and gain deeper understanding of yourself and others.

  • It is key to understand what imposter syndrome is, where it comes from, and the costs for individuals and organizations alike if it goes unchecked.

  • Quick, reactive strategies to stop imposter syndrome in its tracks when it pops up. These are tips and tools to keep handy as you quiet your inner critic and ensure you don’t derail.

  • The deeper work individuals and organizations must do to ensure a path towards a healthy culture where people can thrive and own their success. This is the real, longer-term work to Find Your Fierce!!

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Praise for the book

  • Teresa Sande puts into words everything I've experienced and couldn't put my finger on as a woman climbing the corporate ladder for over twenty-five years.

    Tiffany Snyder, senior executive in the agriculture industry

  • This book opened my eyes to how I can continue to evolve as a leader, helping me to understand how diferent people experience imposter syndrome and how to ensure our culture is inclusive.

    Vince Martino, cofounder of VisitPay ad coauthor of The Marine Corps Way

  • The challenges of imposter syndrome are different for women of color and the system is slow to change, so those imposter moments are acute. Sande's stories, coaching, and exercises enable readers to see themselves on every page.

    Lavada Williams, Senior Vice President of People & Culture at College Possible

  • "Find Your Fierce" is an honest, practical, relatable guide to overcoming imposter syndrome. Consider this book a gift for the fierce leader in you.

    Tara Jaye Frank, CEO of TJFCM, equity strategist, and author of The Waymakers

  • Sande's frAIMwork(TM) is an easy-to-use guide for all employees - from interns up to the highest-level executives - to become fiercely confident in owning their success.

    Kristin Nordling, founder of Lakeside HR Group and former chief of HR officer